Viacom Signs Advertising Deal with Microsoft

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Viacom Signs Advertising Deal With Microsoft

By: Andy Beal
2007-12-19

It appears that Googles jilted lover, Viacom, is not content with simply suing the search engine and jumping into bed with rival Yahoo.

Nope, Viacom has decided that Yahoo is not enough to satisfy all of its needs"he just doesnt get me"so has decided to also hook-up with Microsoft.

OK, enough of the lame analogy. What you need to know is that Microsoft and Viacom just signed a $500 million advertising deal. According to Reuters

"Microsoft will help Viacom place advertising on Viacoms U.S. Web sites and be the exclusive seller of its remnant display advertising, or ad space Viacom has been unable to sell. As part of the deal, Microsoft will also license on a non-exclusive basis long and short-form television and movies from Viacom for the MSN portal and the Xbox 360 game systems online network."

"Microsoft has also agreed to buy ads on Viacoms broadcast and online networks over five years and help Viacom establish itself as a publishing partner on Microsofts casual Internet gaming sites."

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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