The Newest Shopping Holiday Green Monday

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The Newest Shopping Holiday: Green Monday

By: Jordan McCollum
2007-12-19

Dear Everyone Who Shopped Online Last Monday...Thank you. Thank you for hearing my plea. Thank you for vindicating me.

Thank you for making Monday, December 10, the biggest shopping day on record (yknow, so far). With spending of $881 million, it far outclasses this years Cyber Monday ($733M) and the record-breaking-random-Thursday boom ($803M), with an almost $80 million edge. Thats not to mention a 33% increase over the same Monday last year, which only saw $661 million.

Ive mentioned before (and even last year) that the biggest online shopping day has long been the second Monday in December. But finally this year, it was so big that it has been declared it the newest shopping holiday: Green Monday.

But, um, why? Is this like the whole Greenland thing? Because there was plenty enough snow on the ground. And frankly, calling something green as an allusion to money when probably 99.9% of the payments made were with credit cards or online checks just doesnt make sense.

How about this: we call the Monday after Thanksgiving, the Monday after Thanksgiving, and the second Monday in December, the second Monday in December. Or the biggest online shopping day of the year. Because I really hate the names Cyber Monday and Green Monday. I could live with Black Monday, maybe, but only if we used it for the right Monday.

Love,
Jordan

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Tag: Green Monday, Cyber Monday

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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