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Microsoft For Sale On EBay

By: Nathan Weinberg
2007-12-19

Microsoft has decided to call it quits, selling the entire company to whoever is interested in winning the eBay auction. The starting bid for the...

...company is going to be one million dollars when the auction begins later today. That price seems a bit low, unless you consider that the company for sale is Microsoft Lda., a Portugese company that owns the rights to the name Microsoft in Portugal, rights that have been denied Microsoft for the last 17 years (Microsoft goes by MSFT in that country).

Should Microsoft buy it? Microsoft has wanted its own name in Portugal for almost two decades, and lost that right under the law. This is a chance to rectify that and get their name back. Microsoft should buy it unless the price is too high, or unless it thinks the eventual buyer will lose the legal right to use the name purely for squatting purposes. If they dont buy it now, theyll probably want to buy it for even more from the winner of the auction some time down the road.
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About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.


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