Web Analytics Salaries in 2007

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Web Analytics Salaries In 2007

By: Manoj Jasra
2007-12-12

Eric Peterson and his team at Web Analytics Demystified have just published the results from their web analytics salary survey. The findings...

...are comprised of the responses from hundreds of analysts, consultants and practitioners. Major findings from the survey are grouped in 5 main categories:

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Vendors Pay the Best Salaries: average person working with a vendor is earning more than $70,000 USD annually.
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Size of Company Doesnt Matter (For the Most Part): small, medium, and large companies pay roughly the same amount on average
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Three Tenure Groups Appear to Exist: less than three years, three to five years, and more than five years of experience
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Organizational Approach Towards Analytics Really Matters: companies relying on business processes to manage their investment in web analytics are paying their resources 20 percent more (on average) than those companies taking a less formal approach.
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There May Be Hope on the Horizon: bringing this data back around to the huge gap between open positions and available talent in the market today, Web Analytics Demystified wanted to point out that there may be hope on horizon.

The net result of this talent crunch is increasingly high salaries being paid to professionals having even only entry-level experience in the field: according to self-reported data collected in March of2007, practitioners new to the field (less than 12 months of experience) working for companies based in the U.S. were earning an average of $78,524 USD in salary and bonus; for practitioner shaving at least five years of experience salary and bonus increases to $102,543 USD, an increase of30 percent.

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.


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