Cyber Monday Record Broken

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Cyber Monday Record Broken

By: Jordan McCollum
2007-12-11

Tired of hearing the Cyber Monday hype yet? Fight back with this factoid: this years record-setting Cyber Monday, with $733 million in online sales...

...has already been displaced as the highest-selling day this holiday season. comScore reports that the new one-day record is $803 million, reached on December 6. Yeah, thats a Thursday. So much for the whole Monday theory.

The $800 million day saw 28% higher revenue than the same day last year and set a milestone as the first $800+ million day in online revenue. This brings the total spent online this year to over $18 billion, up 18% over last years $15 billion.

comScore predicts that the total this year will be $29.5 billion, up nearly 20% over last years $24.6 billion.

We still have 15 shopping days left until Christmas. Last week, I predicted that today would be the final peak of the online shopping season.

So, get out there, get shopping and make my prediction come true (please?).

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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