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| UPDATED: 2007-12-07 |
 Another Week, Still No DoubleClick Approval 
By: Nathan Weinberg 2007-12-07 Despite rumors at the beginning of the week that the Federal Trade Commission was going to approve Googles $3.1 billion acquisition... ...of DoubleClick by the end of the week, nothing has happened. Looks like this thing will keep dragging on, and Google is making plans to cover itself one way or another. Google is downplaying DoubleClicks importance and saying that it is looking at multiple ad partners and to work with other companies. DoubleClick is one piece of it, said Tim Armstrong, Googles president of advertising and commerce in North America. We think the deal should close. We think our competitors have been able to close their deals. Googles playing both sides of the story. If the deal fails, theyre running pre-emptive damage control to protect the stock price, as well as lining up deals to make up for some of what it loses without DoubleClick. If everything goes well, then theyre helping DoubleClick line up more clients, which might be necessary since this protracted approval process has probably distracted DoubleClick from concentrating on its core business. Comments Tag: Google, DoubleClick Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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