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| UPDATED: 2007-12-06 |
 Google Confims Plans To Bid On Wireless... 
By: Nathan Weinberg 2007-12-06 ...Spectrum. Google confirmed over the weekend its plans to participate in the FCCs auction for the 700 megahertz wireless specturm being... ...vacated by analog TV. Google says that regardless of if it wins, consumers will win because it convinced the FCC to allocate a slice of the spectrum for open devices and open applications. Google has put together a neat timeline explaining the auction process, starting with this past Mondays submission deadline (and the beginning of the anti-collusion rules which prevent anyone involved, including Google, from discussing the auction): December 3: By Monday, would-be applicants must file their applications to participate in the auction (FCC Form 175), which remain confidential until the FCC makes them available. Mid-December: Once all the applications have been fully reviewed, the FCC will release a public list of eligible bidders in the auction. Each bidder must then make a monetary deposit no later than December 28, depending on which licenses they plan to bid on. The more spectrum blocks an applicant is deemed eligible to bid on, the greater the amount they must deposit. January 24, 2008: The auction begins, with each bidder using an electronic bidding process. Since this auction is anonymous (a rule that we think makes the auction more competitive and therefore better for consumers), the FCC will not publicly identify which parties have made which bid until after the auction is over. Bidding rounds: The auction bidding occurs in stages established by the FCC, with the likely number of rounds per day increasing as bidding activity decreases. The FCC announces results at the end of each round, including the highest bid at that point, the minimum acceptable bid for the following round, and the amounts of all bids placed during the round. The FCC does not disclose bidders names, and bidders are not allowed to disclose publicly whether they are still in the running or not. Auction end: The auction will end when there are no new bids and all the spectrum blocks have been sold (many experts believe this auction could last until March 2008). If the reserve price of any spectrum block is not met, the FCC will conduct a re-auction of that block. Following the end of the auction, the FCC announces which bidders have secured licenses to which pieces of spectrum and requires winning bidders to submit the balance of the payments for the licenses. Brian White speculates that Google could team up with Apple to combine their bids for the spectrum. Google could use the spectrum for its mobile aspirations, and Apple could use it for VoIP in order to escape the need to partner with AT&T on the iPhone. Comments Tag: Google, Wireless Spectrum Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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