Will Cyber Monday Be the Peak

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Will Cyber Monday Be The Peak?

By: Jordan McCollum
2007-12-04

With all the hype surrounding Cyber Monday this year, I was actually surprised to find out that it was justified for once. comScore reports that ...

...Cyber Monday had record-setting spending: $733 million, to be exact. And the subsequent days also saw $700+ in sales, with Thursday coming in close second to Monday.

Compared to last years peak day, sales are up 11% or $72 million. However, that actually constitutes slower (and smaller) growth. From 2005 to 2006, sales rose 19%. More telling, from 05-06, sales increased $105 million.

But I dont think its over yet. The peak online retail days for 2006 and 2007 were not, in fact, the so-called Cyber Monday: they were Monday, December 11, 2006 and Monday, December 12, 2005. As I wrote about this last year:

"It looks like the theory behind Cyber Monday proved correct"people do a lot of online shopping when they get back to work after a break. However, instead of the Monday after Thanksgiving being the peak, people just buy more and more on successive Mondays.

So has the holiday season peaked? Today might be too close to Christmas, unless youre willing to pay for expedited shipping."

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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