Retailers Primed for Cyber Monday

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Retailers Primed For Cyber Monday

By: Andy Beal
2007-11-26

Reading through my RSS feeds this morning, I was shocked at the distinct lack of anything news-worthy"surely companies are over their...

...turkey-induced slump. Then Reuters reminded me that today is "Cyber Monday" which means that anyone with a keyboard is currently shopping the biggest online sales day of the year.

How big is Cyber Monday for online retailers? comScore predicts sales will exceed $700 million online today. Thats a lot of shoes, iPods, and tiny flying helicopters.

With the economy in a mini-slump, etailers are going all out this year"

"the number of retailers offering free shipping with no conditions, such as a minimum purchase, has jumped to 41.4 percent from 36 percent last year.

"Nearly one-third of retailers are also having special one-day sales for Cyber Monday. Forty-two percent plan some kind of promotion, according to the NRFs annual survey."

"In fact, the number of retailers hosting online deals on the Monday after Thanksgiving has surged to 72 percent of those polled from 42 percent just two years ago."

I guess well learn soon enough if today is a success or not.

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Tag: Cyber Monday, online retail

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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