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| UPDATED: 2007-11-19 |
 CMO Tim Kopp Leaving WebTrends 
By: Manoj Jasra 2007-11-19 More News from WebTrends: I heard that Tim Kopp was leaving WebTrends this morning so I decided to investigate a little further... ...especially since many executives left the analytics company last week as well. The WebTrends team was very accommodating and answered all of the questions I had quite quickly, have a read below: Why is Tim Kopp Leaving and Where is he off too and When? Tim Kopp has made a decision to pursue other opportunities outside of WebTrends. Tim will continue to work with WebTrends through the end of the year to ensure a smooth transition with our organization, customers, and partners. Does Tim leaving have anything to do with WebTrends' Parent Company or the executives who left a couple of weeks ago? To clarify, there is not a parent company for WebTrends, Francisco Partners is a majority investor and holds two positions on the WebTrends board. Together, Tim and the board determined that it would be best to have someone on the ground in the Portland office aligning and working with the team to ensure superior service to both our customers and partners. Who is the new interim CMO? Kathleen Brush has joined WebTrends as the new interim CMO. She has been the senior marketing executive at several enterprise software companies including WatchGuard Technologies, Stamps.com, Websense and Computer Network Technologies. She has also served as CEO/General Manager of Rogue Wave Software, a division of Seagate Software and Fisher EDI. With a Ph.D. in Management and International Studies, Kathleen has been a professor of international business and marketing and is a published author on business and marketing strategy. Her leadership in the marketing organization will be invaluable to WebTrends as we continue to drive our product direction and meet the needs of our customers. What is the new CMO's initial strategic plans for WebTrends? My initial focus is to make sure that the team continues to focus on meeting deliverables for our customers. At the same we will be working with our customers and partners to make sure that our future product plans remain aligned with customer requirements. said Kathleen Brush. Comments Tag: WebTrends Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications. |
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