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| UPDATED: 2007-11-09 |
 Facebook Launches Music Initiative 
By: Bruce Houghton 2007-11-09 UPDATED: Facebook has added several features that should bring more music related activity to the popular social networker and... ...be a boon for artists and labels. Central to the effort are Facebook Pages which enable bands (or any entity) to build a central location for interaction with fans on Facebook. Those pages can also be leveraged with targeted Social Ads as well as self-service Facebook Ads (the successor to Facebook Flyers) which offers affordable targeted ads priced by clicks or impressions. In a unique feature sure to upset some privacy advocates, marketers can also track fans by adding code to their own web sites that link to Facebook Beacon. After a Facebook member visits the encoded site, their activity can be shared with other Facebook friends and advertisors leading to targeted ads. For example, a visit to an encoded PinkFloyd.com can land an ad for their box set on your Facebook page. Here's one early example of a crudely done Facebook band page. Comments Tag: Facebook Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations. http://www.hypebot.com |
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