Ask Q3 Revenue Up IAC Not So Much

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Ask Q3 Revenue Up; IAC, Not So Much

By: Jordan McCollum
2007-11-01

InterActiveCorp, owners of such diverse properties as the Home Shopping Network, Evite, Match.com, TicketMaster, CitySearch and...

...perennial favorite underdog search engine Ask.com, released their Q3 numbers today"and their total numbers arent so good:

"Profit fell 4.2 percent. . . . Profit for the quarter ended Sept. 30 fell to $71.8 million, or 24 cents per share, from $74.9 million, or 24 cents per share, last year."

However, there is good news. Apparently, the home shopping industry is turning around! What? I know that youre up watching those informercials at 3 AM.

Oh, and the revenue of the media and advertising unit (which includes Ask.com) is up 40%. While that wouldnt be good enough for Google (who was, if youll recall, a failure with only 58% growth in Q2), this is Ask, people!

IAC said that Ask.com revenue grew, due to an increase in revenue per query and queries.

This is good news all around"not just for Ask and IAC. Any search engine that can gain ground in number of queries and revenue per query is a reminder that Google hasnt quite cornered the market and those other guys still have a place in the market.

The media & advertising unit saw $189.8 M in revenue this quarter, up from $135.5 M in Q3 2006. Their operating income (including amortization) came to $15.4 M, which doesnt sound like much compared to their revenue, but is quite a bit of an improvement over the $2.1M loss reported last year.

As long as the rest of the company doesnt come crashing down around them, it appears that Ask.com is doing something right!

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Tag: Ask quarterly, InterActiveCorp

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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