NBC Leaves YouTube in Favor of Hulu

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NBC Leaves YouTube In Favor Of Hulu

By: Jordan McCollum
2007-10-25

Frankly, NBC is just all over the map online. Theyve declined to renew their iTunes contract, started offering their shows on Amazon...

...and offered free show downloads from NBC Direct. Theyve hyped Hulu, their YouTube killer, and then said theyre ready to fail with it. Theyve attacked Google and YouTube on copyright infringement issues"while maintaining a content partnership with the company.

Well, that last contradiction is no more, according to several reports earlier this week. After 16 months, NBC has reneged on its agreement for a channel on YouTube in favor of Hulu, due into private beta this month (T-minus seven days, guys!).

Meanwhile, CNETs Don Reisinger offers encouraging words on Hulus prospects:

"There is no chance Hulu will ever become a success. And the reason is quite simple: It is being produced by two companies that have no idea what consumers want and are utterly unaware of how the Internet works. Even worse, neither of those companies knows what Web 2.0 is all about."

"I give Hulu one year."

Ouch. Reisinger makes a good point, however: is it really wise to pull your content from the most popular video site online to put it on your own untested, unproven and apparently behind-schedule video site? On the Internet, you have to go where the people are"its not an if you build it, they will come world anymore.

So good luck with this one, NBC.

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Tag: NBC, Hulu

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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