Google To Purchase Nielsen Data

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Google To Purchase Nielsen Data?

By: Navneet Kaushal
2007-10-24

In order to sell more television ads, Google Inc looks forward to purchase demographic data provider, Nielsen Co, informs the Associated....

...Press. "This was a missing piece of puzzle for us," said Keval Desai, Google's director of product management for TV ads. Kevin said, Google is "thrilled" with its progress so far in TV advertising but declined to provide any financial specifics.

Nielsen Chairman David Calhoun said,"The relationship with Googleis a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely.

The breakdown, drawn from Nielsen's rating service, typically provides viewers' ages, gender, marital status and other personal data that help advertisers choose the audience most likely to be interested in their product or service.

New York-based Nielsen has been selling demographic data to television stations and advertisers for years.

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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