Google s Q3 Profit Up 46

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Google's Q3 Profit Up 46%

By: Andy Beal
2007-10-19

If you hold shares in Google, you probably already know the search engine had a great third quarter. For the rest of us, heres the summary...

...that will allow us to sleep well, knowing theres no sign of a slow down.

"Net income rose to $1.07 billion, or $3.38 per diluted share, compared with the year-earlier quarters $733.3 million, or $2.36 per diluted share. Excluding one-time items, profit was $3.91 per share in the latest quarter, versus the Wall Street average target of $3.77, according to Reuters Estimates."

"Revenue rose 57 percent to $4.23 billion, compared with an average analyst forecast of $4.13 billion. Ever-larger numbers mean its growth rate is down from 70 percent in the third quarter of 2006 and 96 percent in the same period of 2005. Excluding payments to affiliates carrying ads from Google, revenue grew 61.5 percent."

Other key items:

* Traffic acquisition costs"what is pays its search partners"actually dropped from 30% to 29%.
* The company plans to hold back hiring costs.
* GOOG plans to continue spending $500M a quarter on date centers and networks.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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