Facebook Slipping is Seasonal

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Facebook Slipping Is Seasonal

By: Manoj Jasra
2007-10-19

Bill Tancer over at the Hitwise blog wrote an interesting blog post this morning explaining the "Facebook Slowdown" theory...

...(which reportedly is a very hot but inaccurate topic around the blogosphere). Using Hitwise, Tancer shows that Facebook's recent slowdown is due to seasonality.

As you can see in Hitwise's market share graph below, this same slowdown happened last year as well. It makes sense that activity would be greater during the summer where people, especially students, have time off to use Facebook more often.

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.


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