The iPhone is Coming

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The IPhone Is Coming

By: Neville Hobson
2007-09-19

Much of the speculation during the past week or so is now confirmed - O2 has done the deal with Apple to be the exclusive distributor of the iPhone in the UK. Going on sale on November 9...

...at various contract and pricing options (iPhone prices start from 269), the timing is perfect for Christmas.

Youll be able to buy the phone from the Apple store, from O2 stores and from Carphone Warehouse retail outlets across the UK, as well from these firms online stores. These look like the only places youll be able to get the iPhone.

And I bet therell be a thriving market for hacks to unlock the phone from the O2 network.

One thing I noted in the launch announcements is that the phone is not high-speed 3G, unlike most mobile phones currently sold in the UK. Instead, the iPhone will use somewhat slower EDGE technology.

What will that mean to you the user?

Well, probably not much at all in making voice calls. But maybe a great deal if you plan to use the phone to its multimedia and rich-content potential, ie, data calls.

Theres plenty of commentary out there if you want to dive into this tech aspect of the iPhone.

Whatever the cellular-connect aspect of the phone, one great thing is that it has in-built wifi, so youll be able to access the web from a wireless hotspot.

Ive not yet seen an iPhone in the flesh, as it were, so its hard to know whether to drool or be dismissive. If Im going to drool about anything right now, my inclination is to do that over the iPod Touch (even though Ive not seen one of those yet, either), on sale now in the UK.

I really ought to upgrade from my trusty iPod Mini. Still going strong but its, well, so yesterday.

It seems to me that the iPod Touch is more or less the same as an iPhone but without the phone. Im not that bothered about the phone itself - Im quite happy with my Nokia N73 for now - its more the other cool stuff that the iPhone brings thats very appealing.

After all, making a call is just making a call, whatever the phone, right?

And what about O2s Cocoon, the new 3G phone they launched in August? Im playing with one at the moment (more about that here and here). Will this be dead in the water now?

While I dont know any detail of O2s positioning and marketing for the Cocoon, Id guess that O2 will want to clearly differentiate the two. It will be very interesting to see that differentiation, especially after reading this quote from O2 in June in a Tech.co.uk review:

[] Asked by Tech.co.uk whether O2 feared the August release of the O2 Cocoon would be overshadowed by the impending launch of the iPhone, [Sally Cowdry, O2 Marketing Director] said: To be honest we see these as really different markets; first and foremost this as a phone, although an excellent quality music phone.

I wonder how successful O2 will be, especially when you consider that the Cocoon costs 299 to buy without a contract, considerably more than the iPhone.

The enormous expectation build-up about the iPhone at its US launch in June is likely to be similar here. And no doubt Apple will add its voice to all the communication that well be seeing in the lead-up to Christmas.

Plus, if O2s deal with Apple is as draconian as some reports say, then O2 will need to shift a lot of boxes. How will that impact the Cocoon?

Heres one prediction - even my mother will know about the iPhone long before Christmas comes around. Will she also know about the Cocoon?

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Tag: iPhone, UK, O2

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About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.


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