Google Click Fraud is Overestimated

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Google: Click Fraud Is Overestimated!

By: Navneet Kaushal
2007-09-19

There is an interesting article published by Forbes that highlights the ever increasing concern regarding click fraud. Shuman Ghosemajumder...

...Google's click fraud czar on this occasion says that Google is throwing out less than 10% clicks to accommodate any invalid clicks so that advertisers are not billed for these fraudulent clicks. He explains:

The auditing firm, Fair Isaac, for example, estimated in May that on Google's content network, 10 to 15% of clicks are fraudulent. On ads placed next to search results, they said that there was a negligible rate of click fraud, less than 1%. That implies an overall click-fraud rate of around five to 7%. The number of clicks that we proactively throw out is less than 10%. So then the question is really: How much are advertisers getting for free thanks to our detection methods?

Forum members at WebmasterWorld are not convinced by Ghosemajumder's statements. Members believe that Google is withholding information. One of the members says that advertisers should track their conversions to ensure that they are making a profit and that Google should continue containing these concerns. Still, there are fraudsters who will exploit the system. He points out:

The way I see it is just as it says. Advertisers bids will ultimately adjust up or down according the percentage of click fraud they are dealing with. If google is comfortable with the current fraud levels and they are taking measures to contain it, and advertisers are using conversion tracking and turning a profit, everyone is happyunfortunately so are the fraudsters that are making off with the 10% to 25% margin allotted for click fraud.

So there are some conflicting views regarding click fraud.

To be a part of the Forum discussion at WebmasterWorld, click here.

Comments

Tag: Google, Click Fraud

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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