NBC Waste No Time With Amazon Deal

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NBC Waste No Time With Amazon Deal

By: Paul Bennett
2007-09-05

Last Friday (Aug 31) Jordan blogged about the alleged bust-up between NBC Universal and Apple over pricing - also covering the speculation over...

...alternative partners and forecasting a speedy counter-decision from NBC executives.

Well, our First Lady (no offence to Mrs Beal) wasnt wrong; NBC wasted no time in securing a new download outlet for their premium television shows - swiftly signing a partnership deal to host their digital TV content with Amazons Unbox - an online store already selling NBC Universals movies.

This represents another blow to Apple - Universal Music Group had already decided not to renew their contract for music downloads over a decision to offer DRM-free content across other networks.

To kick-off the arrangement, Unbox will release pilot episodes of NBCs new shows Bionic Woman, Chuck, Journeyman and Life in advance of their network premieres. Other shows will also be available the day after theyre broadcast.

The partnership, however, may be short-lived; although there is no word on how this deal will affect NBC/News Corps online video project Hulu.com, more twists to the story could unfold. Hulu enters a private beta stage next month and is currently accepting invite requests.

And the storm raging over pricing is not set to calm either, which is good news for consumers. Amazon will feature a 30% off deal for the advance purchase of a complete season of a series in an effort to undercut Apples fixed pricing policy.

Why is it that we love to build up a product or service, only to shoot it down again once its domination gets annoying? Is it corporate muscle we dont like or is it just plain human nature? Funny old world!

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About the Author:
Paul Bennett is an Internet Marketer of seven years plus and Director of Operations at UK web marketing firm, NetProspect.

Following commercial success with traditional media consultancy, Paul focused his business acumen on the Internet in the late 90’s and now advises a wide cross-section of client (and agency) in the processes of web site marketing.

Complemented by his extensive experience in web development, he has a growing passion for mobile site optimisation and has recently launched a dedicated Mobile SEO weblog and Google Group to discuss the latest progress in this emerging field.

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