NBC Ditches iTunes

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NBC Ditches ITunes

By: Jordan McCollum
2007-08-31

Claiming theyre unable to come to an agreement on pricing, NBC Universal has declined to renew their contract with iTunes to sell downloads...

...of their television shows. The New York Times reports today that NBC, which has provided 40% of iTunes video downloads, is also seeking better piracy controls and wants Apple to allow it to bundle videos to increase revenue.

Riiiight. Pricing. I totally buy that reasoning, and so does Mike Arrington--NOT. NBCs crazily-named video site, Hulu.com, launches in private beta in October. I wonder how long itll be before they start selling their licensed content there.

The iTunes/NBC deal will remain in place until its contract expires in December. Many other companies would love to sign an exclusive agreement to sell NBCs shows (not to mention Universals movies)"the Times names Amazon, Wal-Mart, Microsoft and Sony for starters. Even if they dont end up selling their content through Hulu.com, I doubt theyll be out of the paid video download business for long.

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Tag: NBC, iTunes

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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