Google Yahoo Make Deals

FREE IFN Newsletter

Google, Yahoo Make Deals

By: Jordan McCollum
2007-08-30

Google and Yahoo have each announced major deals today. Both deals are continuations of previous business relationships.

Google & CNN
As we mentioned yesterday, Google has long provided advertising on CNNs website. Although financial details were not disclosed, CNN renewed its partnership with Google for contextual advertising from AdSense. The press release states, Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

The deal does not include site search. As Search Engine Land points out, U.S. searches on CNN.com are powered by Google, while the international sites searches are powered by Yahoo.

Yahoo & Dex
Yahoo expanded its partnership with online business directory DexKnows and other R.H. Donnelly properties. But its almost the opposite of Googles deal. Advertisers in Dexs online and paper directories will now have the opportunity to buy advertising, enhance their business profiles, and add coupons and graphics"to the appropriate pages on Yahoo Local and Yahoo Maps.

Reminiscent of Googles April deal with PennySaver, which displayed coupons on Google Maps, the Yahoo deal expands Dexs advertising base on Yahoo from paid listings across a smaller subset of Yahoo.com, according to ClickZ.

Comments

Tag: Google, Yahoo

Add to

Del.icio.us |

Digg |

Reddit |

Furl

About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software