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| UPDATED: 2007-08-28 |
 Ask Renegotiating Multi-Billion Dollar Ad Deal... 
By: Nathan Weinberg 2007-08-28 ...With Google. In 2002, Ask.com and Google signed their first three-year contract for advertising on Asks search engine... ...a deal worth about $100 million. Now, Ask is renegotiating the current deal, which expires later this year, according to Ask Chief Executive Jim Lanzone, talking to CNet last week. Asks recent succesful product launches and possible market share gains mean that the new deal will be a multi-billion dollar deal, a very nice increase. Ask may not renew with Google, though. The company is Googles largest global partner, according to Lanzone. We partner on the ad side and compete like heck on the user side, he said. Asks search advertising partnership with Google expires this year. All Lanzone would say in response to questions following the keynote was: We are in negotiations today. The first three-year contract the two companies signed in 2002 was worth $100 million when it was announced. This year, whether we renew with them or go with someone else, its going to be a multibillion-dollar deal, he said. Google paid a billion dollars to keep AOL as a search partner two years ago, and Ask has past AOL, has a healthier brand, momentum and good technology behind it. Whoever gets this deal, its going to be a big one. Ill bet we see a bidding war yet again. Comments Tag: Google, Ask Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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