Japanese Wall Street to open in Second Life

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Japanese Wall Street To Open In Second Life

By: Neville Hobson
2007-08-23

So businesses dont think Second Life is worth investing their time and money in? Tell that to Dentsu and the financial community in Japan.

The Japanese advertising firm is launching Virtual Tokyo, a virtual megalopolis that will open its doors tomorrow August 24 in Second Life.

A report in the Financial Times says Dentsu is hoping to glean valuable marketing information from their online venture and tap into its vast client base, which includes many of Japans blue-chip companies, to create a virtual presence in the Japanese city:

[] Dentsu, which spent about 10m ($870,000) to acquire the 85 hectares in Virtual Tokyo, is aiming to recoup its investment by lining up 30 or so blue-chip companies to build a virtual presence within the first year.

[Ken] Aihara [who leads the Virtual Tokyo team at Dentsu] said: Were aiming to create a virtual Japanese Wall Street, where major Japanese financial institutions will have a presence.

For example, users would be able to negotiate a virtual home mortgage with a bank to then buy a virtual flat.

Analysts said the marketing and advertising potential on the Japanese version of Second Life could be enormous. The monetary value of Second Life is expected to grow from 135bn in 2007 to 1,250bn in 2008, according to Mizuho Corporate Bank.

Ambitious plans for a virtual world that naysayers in the US and Europe believe has little or no future from a business point of view.

Lets see what Dentsu can do.

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Tag: Japanese Wall Street, Second Life

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About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.


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