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| UPDATED: 2007-08-23 |
 Facebook Really Does Make Money 
By: Jordan McCollum 2007-08-23 Aside from Are you on Facebook?, it seems like everyones favorite question about the latest social networking phenomenon is... ...But how are they making money? Today the Wall Street Journal answers that question for us: targeted advertising. The WSJ writes: " Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves. . . . The new service would let advertisers visit a Web site to choose a much wider array of characteristics for the users who should see their ads " based not only on age, gender and location, but also on details such as favorite activities and preferred music, people familiar with the matter say. Facebook would use its technology to point the ads to the selected groups of people without exposing their personal information to the advertisers. " This new breed of ads would be displayed as part of each users News Feed. What, like, these ads that Ive been seeing for months (only, yknow, relevant)? Comments Tag: Facebook Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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