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NBC Developing Advertising YouTube

By: Nathan Weinberg
2007-08-22

NBC is putting together a new website, called Didja that lets web surfers view old TV commercials (the name is a way of saying...

...Didja see that?) Didja will launch next year with current and classic TV commercials, movie trailers and other brand-related content.

NBC is hoping that the site, which will be seperate from its YouTube competitor (being developed with FOX) will appeal to advertisers, since it will be so advertiser focused, that companies will want to pay for better placement to such a receptive audience.

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About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.


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