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| UPDATED: 2007-08-22 |
 AdWords Promotes You For Willingness... 
By: Nathan Weinberg 2007-08-22 ...To Spend More. Google has tweaked the algorithm that determines what advertisement gets to be at the top of the stack in Google... ...AdWords. Previously, theyd push to the top the advertiser who was paying the most, based on the actual CPC. Now, they promote the ad with the highest potential CPC. In other words, if you bid up to $3.00, but only wind up paying 25 cents, youll be ranked higher than someone who is paying 30 cents, if that person has only bid up to $2.00. Comments Tag: AdWords Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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