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Business Plan Obfuscation: Twitter Style

By: Robert Scoble
2007-07-30

Charles Hudson says it: why the you dont need a business plan meme is crazy talk. Where did that come from?

Well, theres this little theory that was reported on a bunch of blogs that Twitter and other companies dont have business plans.

Thats bulls**t.

But heres why the story gets told: Twitter doesnt want to talk about its business plan in public. If they told you what they are doing, how they are planning on making revenues and spending their money theyd be handing their competitors a MAJOR advantage.

Twitter is brilliant, though, because they told a believable story instead of just saying were not showing you our business plan. When I was there Friday interviewing Twitters execs I asked about the business plan. Biz Stone told me they were doing research. He told a great story! Well have that video up shortly so you can hear exactly how they are positioning the company.

I wish I was smart like those Twitter folks.

The thing is Ive met a couple of VCs who were considering investing in Twitter. The word on the street is that Twitter HAS a business plan and has done a lot of thought about where future revenues will come from. THAT is why they got invested in.

They just arent going to show it to us. And they shouldnt.

Oh, and if you REALLY think you can get funded without having a business plan youre probably smoking something illegal. Can I come along and film you trying to pitch a VC if you think you can do that?

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About the Author:
Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development.

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