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EBay Making Its Move With Firefox/eBay Browser?

By: Jordan McCollum
2007-07-06

eBay's moving and shaking-today they unveil the Firefox/eBay browser, designed to make your online shopping a more pleasant experience.

I know what you're thinking: I need to L@@K at this NWT, NIB browser, NO RESERVE!!!! (You're not? Okay, then just pretend you were.)

This comes just one day after eBay partnered with Yahoo for a new browser toolbar that features special alerts and auction searches. Similarly, the Firefox browser features enhanced eBay auction features:
    Be a better bidder You're always securely signed in so you can check out your progress ever you like. Customise your alerts so you stay on top of your bids. Be told when an auction style format listing you're bidding on is about to end.

    Get updated, instantly Never miss the eBay action. No matter where you're browsing, and whatever you're doing online, you can get an at-a-glance update on all your eBay activities: watching, buying or selling.

    Safer browsing You're safer with the Firefox Companion. You'll know you're on a genuine eBay page and not a spoof site or lookalike. When you're using Firefox you're also at less risk from pop-up ads, spyware and other web threats.
The specific features include:
  • an eBay Button to make sure you're never more than a click away from eBay. Oh good.

  • eBay Companion Sidebar is like having My eBay right in your browser. 'Cause you gotta keep an eye on your Watched Items.
  • eBay Alert Box. A cute little pop up to let you know if your watched item's auction is about to end or if you've been outbid.

  • Want more interruptions? Try eBay 'Glow' Alerts to let you know, for example, when your bid's been automatically increased.

  • Fortunately, you do have Total Control over "what alerts you receive and how you receive them. Customise your experience in the preferences section."
I know, I know, many people will find these features extremely useful. I'm calling each one of your spouses, though, and telling them to hide your credit cards, cancel your PayPal and clear your cookies.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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