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| UPDATED: 2007-05-31 |
EBay Confirms StumbleUpon Acquisition
By: Jordan McCollum 2007-05-31 As TechCrunch predicted (and we mentioned in passing earlier), eBay announced their acquisition of StumbleUpon today. eBay states that the "aggregate transaction value" was around $75M. In the official announcement, eBay states that this deal "will provide eBay with in-depth exposure to a fast-growing community-based service with approximately 2.3 million users. StumbleUpon gives people a new way to discover relevant and entertaining content based on personal preferences and community recommendations." eBay explains why this is such a good fit: "StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained by trust," said, Michael Buhr, senior director, eBay. "StumbleUpon's downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay."I don't quite see the connection. TechCrunch's Nick Gonzalez states: Although you can imagine "StumbleUpon Shopping" coming soon, eBay is leaving the company alone and taking a wait-and-see approach. The corporation will remain completely intact, except for the addition of eBay's Michael Buhr, who will serve as general manager for the product.Do you get it? via Comments About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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