Google Acquires Feedburner

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Google Acquires Feedburner

By: Jordan McCollum
2007-05-24

TechCrunch reports that rumors of Google acquiring FeedBurner have been confirmed. TechCrunch reports that Google paid...

... $100 million-all cash-for the RSS management company, and the deal should close in 2-3 weeks.

No word on the offical Google or FeedBurner blogs yet. However, last month on the FeedBurner blog , they did note why their company would be so attracive:

We have resellers in Japan, Spain and Russia, our customer base includes thousands upon thousands of feeds from publishers all over the world and our flame-o-con burns brightly for millions of subscribers in 190 different countries.

TechCrunch reports that FeedBurner founders including Sam Sethi will be locked in for "a couple of years."

Along with everyone else, we must speculate whether feedvertising will now simply feature AdSense ads.

via

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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