Ad Spending Still Migrating to Internet Marketing

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Ad Spending Still Migrating To Internet Marketing

By: Sally Falkow
2006-05-02

New car buyers are clicking their way to auto dealership Web sites and moving away from newspaper ads...

...fueling a continued and frenzied push for ad dollars to the Internet, according to findings released Tuesday by Friedman-Swift Associates, an automotive marketing research firm. Brandweek

An unofficial survey of TV buying executives revealed that early estimates for the dollars to be spent at this year's broadcast prime-time upfront fall between $8.7 billion and $8.8 billion - a one to two percent drop from last year, translating to a loss of $100 million to $200 million. MediaPost

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About the Author:
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.


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