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[2003-06-23] Keeping Your Business's Finances on Track
One of the biggest benefits of operating a home-based business is that it doesn't require any formal training or experience. After all, some of the most successful individuals never attended a single business-related class or workshop.
[2003-06-23] Marketing Audits: Why Principles Of Accountability In Marketing Are Useful
More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why stop there? Might it not be useful also to look at marketing investments as a fertile field for scrutiny? A marketing audit would measure profit and loss just as an accounting audit does. That is, it would measure return on investment (ROI). This article points out the benefits a company can derive from measuring the ROI of marketing to see whether this vital activity is being used to its full potential.
[2003-06-20] Popular Business Misconceptions Cost You Money!
Faulty information costs you money! Which of these popular business misconceptions do you believe?
[2003-06-13] The Trend is Your Friend, (Until It Isn't)
Jeremy Grantham is a very highly respected money manager and analyst. His firm, Grantham, Mayo, Van Otterloo (GMO), manages $22 billion. Grantham is a famous deep value investor. He was taking his clients out of stocks in 1998 and 1999 (and even earlier), as value, by his calculations indicated that, traditional stock portfolios simply got out of line. There are many in the investment industry who hold Grantham in almost, if not in fact, guru status. He has earned it.
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