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ComScore Acquired Dutch Web Analytics Software
This past year has certainly been the year of analytics acquisitions. First went Omniture, next Coremetrics, then Unica and now NedStat. comScore has acquired Dutch web analytics software: NedStat, to unify their digital management platform.
Nedstat went at a price tag of over $36 million. This move by comScore further proves the importance of measurement in online strategy, furthermore analytics as a part of of a holistic strategy which should include things like: voice of customer and competitive intelligence. comScore also purchased mobile analytics company: Nexius earlier this year - another complimentary product to web analytics.
Part of the Press Release below:
"The acquisition of Nedstat is another important step towards fulfilling our vision of making the Unified Digital Measurement platform the global standard for digital measurement," said Dr. Magid Abraham, comScore President & CEO. "In addition, our clients are asking for a new class of business applications to maximize the monetization of their audiences using the UDM data we already collect.
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