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Online Ad Revenue Reaches Record $5.9 Billion In Q1
Internet advertising revenue in the U.S. reached $5.9 billion in the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009.
The numbers come from the latest analysis released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The figures mark the highest first quarter revenue level ever for the industry.
The $5.9 billion generated in the first quarter signals a recovery for the industry. In 2009, U.S. online ad spending declined 5 percent to $5.5 billion in the first quarter. Overall, in 2009, online ad spending fell 3.4 percent compared with 2008.
"The year-over-year growth we are seeing reflects marketers' confidence in the value and effectiveness of interactive advertising," said Randall Rothenberg, President and CEO of the IAB.
"The Internet, together with explosive technological innovation in devices and platforms, has transformed consumers' lives, giving them access to entertainment and information however...
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