 |
UK Online Ad Spending Reaches $5.3 Billion
The UK Internet advertising sector increased revenues by 4.2 percent to $5.3 billion in 2009, up from $5 billion in 2008, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
Records show that since the dot com crash of 2001, Internet advertising spending registered growth every year during the decade. From $232 million in 2000 to $5.3 billion, UK online advertising has climbed 2,200 percent.
In 2009 one of the biggest gains was in paid search, which grew by 9.5 percent to reach $3.1 billion, representing 60.7 percent of all online ad spend (59.3% in 2008).
While online display saw 4.4 percent decline between 2008 and 2009, the market improved as the years went on. Between January and June 2009, display was worth $508 million, which increased to $569 million between July, and December, taking total 2009 spend to $1.07 billion, or 20 percent of the online market.
Within display, online video performed well with spending increasing 140 percent year-over-year, with pre-and post-roll advertising generating $42 million.
|
|
EMI in Turbulent Waters
A 90 day clock began ticking for EMI late yesterday when talks to license catalog to Universal or Sony ended, according...
 Twitter Music Service Up for Grabs
Popular Twitter song sharing service Song.ly is for sale on Flippa for just $50,000. In fact the minimum bid is Just $15,000. That seem really low for a site had a great domains...
 The Orchard Reports Strong Revenue...
Despite increasing downward price pressure in the sector, The Orchard reported strong revenue growth for the quarter ending December...
Smartphone Sales Driven By...
Promotions and lower prices, helped smartphones gain market share against feature phones in the fourth...
 Read More...
Global PC Spending Set To Hit...
Global PC shipments are on track to total 366.1 million units in 2010, a 19.7 percent increase from 305.8 million units...
Read More...
» See
More Articles...
|
Read More...
