YuMe Gets $25 Million In New Funding

February 19, 2010

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YuMe Gets $25 Million In New Funding

Video advertising network YuMe has announced it has closed a $25 million round of funding led by new investor Menlo Ventures.

The funding comes after a year in which YuMe served the industry's largest volume of in-stream video advertising. Existing investors Accel Partners, BV Capital, Dag Ventures and Khosla Ventures also participated in the round. Shawn Carolan, a Managing Director for Menlo Ventures, joins YuMe's Board of Directors.

"This new funding allows us to be even more aggressive in expanding the footprint of our ACE video ad platform and maintaining our leadership position in video ad delivery across high quality in-stream content," said Michael Mathieu, CEO of YuMe.

"We had a tremendous year last year and have set big goals for 2010 to ensure we continue to provide solutions that make it easier for publishers to make the most money from video and for advertisers to reach the right audience in a powerful way."

Major publishers on YuMe's video ad platform include MSN, MSNBC Digital Network, IDG Entertainment and Glam Media. YuMe saw exponential video advertising sales growth, reaching profitability and serving an average of 30 million in-stream video ads per day in December 2009.

According to comScore, YuMe represents 1.2 billion in-player video streams per month and has a potential reach of 76 million unique viewers per month.

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