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Mobile Ad Spend Set To Boom
Growing consumer adoption of mobile Internet services and increased brand engagement with mobile services will lead to a sharp increase in spending on mobile Internet advertising, according to a new report from Juniper Research.
According to the report, ad spend on the mobile Internet will reach $500 million globally in 2009, increasing to nearly $2 billion annually by 2014.
In many markets where fixed Internet access is limited, mobile has already become the main way of accessing the Internet. In India, mobile accounted for nearly 90 percent of all that country's Internet users in 2008. Operator transition from a walled garden environment to a more open model has led to mobile Internet usage surging worldwide. This has also led to an ever-increasing proportion of ad-funded and sponsored searches on mobile handsets.
In addition, mobile's ability to offer instant...
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