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Online Video Ad Spending To Hit $4 Billion
Online video viewing is increasing steadily and advertising spending is following suit, according to a new report from eMarketer.
Online video ad spending is on track to nearly quadruple from more than $1billion this year to more than $4 billion in 2013. Still, most people will not spend a long period of time watching video on their computer screens, but they will on their flat-screen TVs.
Online video ad spending is small in terms of absolute dollars compared with TV. For every $1 marketers spend on Internet ads in 2009, they will spend nearly $65 on TV commercials. But, online video is ahead in terms of dollars spent per hour of content viewed.
eMarketer forecasts that TV advertisers in the U.S. will spend only $0.13 per hour of viewing, while their online video counterparts will spend 38 percent more, at $0.17 per hour.
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