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Online Retailers Bullish On Web Sales
The economy is causing online retailers to rethink their marketing strategies in order to acquire and retain customers, according to findings from "The State of Retailing Online 2009," study from Shop.org conducted by Forrester Research.
While Internet sales continue to outpace traditional retail sales, companies are realistic about current challenges. According to the survey, half of respondents (54%) expect overall retail growth to slow
during the next 12 months and 57 percent say the economic slowdown is hurting their company's bottom line.
That said, companies are optimistic about online operations with four out of five retailers say the Web is better suited than other channels to withstand the recession and on third say the downturn has helped them to capture greater market share.
"Retailers everywhere are trying to get their arms around a pullback in consumer spending, and online retailers are no exception," said Scott Silverman, executive director of Shop.org.
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