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Online Coupons Gaining Popularity
A new survey finds that 34 percent of female consumers are using coupons more frequently than they were six months ago, according to Burst Media.
The survey which polled more than 4,500 women 18 years or older found that nearly 70 percent of respondents would print and redeem an online coupon for a product they would be interested in purchasing.
"The use of the Internet as a source for coupons has soared," said Chuck Moran, VP of Marketing for Burst Media. "The advantage of Internet coupons over their paper counterparts is that advertisers can more finely target their offers - whether through content, geographic or even behavioral targeting."
"Additionally, the immediacy and ability to measure performance on the Internet allow marketers to run last minute promotions and react to changing market conditions."
Although the Sunday newspaper is still the primary...
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