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Ecommerce Spending To Rebound In 2010
U.S. ecommerce sales will decline for the first time this year, according to a revised forecast from eMarketer.
The firms revised forecast for ecommerce says consumers will spend 0.4 percent less online in 2009, falling to $133 billion.
"We're seeing a very sober picture - it's going to be rough this year," said Jeffrey Grau, a senior analyst at eMarketer told the New York Times. "However, maybe as early as next year, things will begin to pick up where they left off."
Grau says as the economy improves online sales will return to double-digit growth rates seen before 2008.
"The core Internet shopper is an affluent consumer. They're being hit now like everybody else, but we think once the economy improves, there will be a lot of pent-up demand and we'll see more spending," said Grau.
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