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Personalized Ads Influence Online Shoppers
The biggest online spenders and the most frequent shoppers are more likely to click on personalized ads than non-personalized ads, according to a recent ChoiceStream survey.
The bigger the spender, the greater interest in personalized ads with 50 percent of those spending $250 online over the past six months indicating that they are more willing to click on ads that are personalized.
"Advertisers that are spending premiums to target the biggest spenders and the most frequent shoppers should take note that those shoppers want intelligent ads that speak to their specific needs and shopping intent, said Cheryl Kellond, senior vice president at ChoiceStream.
"The more personalized those ads are the better chance retailers have of connecting with those consumers."
The survey also finds consumers are savvy about online advertising in terms of its effect on their behavior. The majority (70%) admit their purchase decisions are...
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