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Amazon, Apple Have Solid Holiday Traffic Gains
Online holiday spending in 2008 reached $25.5 billion, down 3 percent compared to 2007 according to a recent report from comScore.
"The 2008 online holiday shopping season has declined 3 percent versus year ago, falling behind our expectation of flat sales this year," said comScore chairman Gian Fulgoni.
"This marks the first time we've seen negative growth rates for the holiday season since we began tracking e-commerce in 2001. The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has made this a really tough season for retailers, both offline and online."
The growth rate for Q4 2008 compared to the same period a year ago will look marginally worse than the holiday season. For the period of October 1 - December 28 compared to the same calendar days in 2008, ecommerce spending is down 4 percent to $36.8 billion.
Despite a dip in online sales during the holiday season, consumers continued to shop online for the best deals. In the period of December 1-24 vs. the same shopping days last year, a number of major retailers achieved growth in visitation to their sites.
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