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EBay Rises On Outperform Rating
Bear Stearns analyst Robert Peck thinks the online marketplace will step up in its Wall Street performance this year.
Peck isn't bearing down on eBay as others have in the past year. In 2008, Meg Whitman and company should benefit from a few factors.
Newratings.com cited Peck's opinion that eBay's business tends to be counter cyclical. 4Q financial results that meet analyst expectations will help the Street feel a little better about eBay's prospects.
Enhancing their fortunes means bringing in more sellers, a prospect that has confounded eBay at times. Fleeing sellers complained of higher fees and stingy bargain-hunting buyers limiting their profitability.
Sellers will get a break when a new fee structure gets put into place. Ina Steiner at AuctionBytes said category-based pricing and volume-discount pricing could be on tap.
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